Mobile Engagement Platform
CONNECTING CONSUMERS WITH CONTENT AND BRANDS THEY CARE ABOUT
WHAT WE DO
We're on a mission to make Consumers "Digital Life" rewarding
Fun with Benefits
Vancouver, British Columbia, CANADA
Play4perks is our Mobile Platform that drives ongoing engagement and transactions through Mobile Digital Achievments and Targeted Rewards.
What they say
WHO WE ARE
Before founding Wyley Interactive in 2011, Pauline was Senior Vice President & Chief Operating Officer for EA SPORTS, one of the largest sports entertainment brands in the world, where she was responsible for strategic planning, business development, oversight and execution of business operating plans across all of EA SPORTS. Pauline’s career with EA spans over 14 years, and during that time, she has overseen more than 1,400 employees, shipped over 50 AAA titles that generated hundreds of millions of dollars in revenue, architected EA’s game development framework as well as being the executive responsible for the construction of EA’s Burnaby campus. Prior to joining EA in 1996, Pauline spent over 10 years in the data communication and telecoms hi-tech industry, in roles ranging from software engineering to heading up research & development. Locally, Pauline is active in the video gaming industry, where she’s a founding member of BC Interactive and a member of the Board of Directors with DigiBC, the Digital Media & Wireless Industry Association of BC.
Prior to co-founding Wyley Interactive, Moira Dang served as Vice President and General Manager of EA Canada, the world’s largest video gaming studio. As GM, Moira led over 700 developers, across multiple disciplines, teams and franchises. She was responsible for overseeing production and delivery of some of EA SPORTS’s top selling franchises, including FIFA Soccer, NHL Hockey, and Fight Night. Prior to that, as Vice President and Chief Operating Officer, Moira was responsible for oversight and execution of the business operating plans for EA Canada. She managed all aspects of operations, including talent management, development and delivery of product, as well as establishing and managing studio and team operating budgets.
Managing Director of Product
Before co-founding Wyley Interactive, Larry served as Vice President and General Manager at Electronic Arts’ Blackbox Game Studio. While there he managed over 300 developers, programmers, artists and designers in creating high quality hit games on multiple platforms Larry has been responsible for guiding the strategy, creative and development of franchises like Need for Speed, SSX and Skate3. Prior To joining Electronic Arts in 1997 Larry spent 8 Years specializing in Industrial Automation and Robotics System Design and Troublshooting.With Dynapro Systems, Dynapro Technologies and Modicon AEG.
Director of Technology
Prior to joining Wyley Interactive as Director of Technology, Ernest Ng was Senior Technical Director at Electronic Arts Canada for over 5 years where he architected and led the development of the EA SPORTS Online Platform that, to-date, has hosted over 40+ game titles and serviced 10+ Million users with quarter million peak concurrent users. In addition to his most recent experience in the video gaming industry, Ernest’s hi-tech career highlights include designing and developing High Availability systems, cloud and managed hosting systems, virtual network infrastructure services, video on-demand, live streaming services and network management applications. Ernest’s 20+ year career to-date spans his most recent time at EA, and architecting and leading software development teams at Motorola Wireless, co-founding a start-up that was subsequently sold to Inkra Networks (virtual network and security infrastructure), Savvis Canada (cloud and managed hosting), and SHL Systemhouse and Infonet Services Corporation (messaging and subscription services for Telcos). Ernest received his M.Sc. Communication Engineering and B.Sc. (Hons) Electrical and Electronic Engineering from Imperial College, University of London.
Chris C. Lee has over 20 years in senior financial executive positions with companies in the consumer and retail industry. Prior to Wyley, he was the Vice President Finance and Operations of AG Hair Cosmetics, where he oversaw the day-to-day operations and the financial and strategic direction of the company. Chris has acted as financial advisor to a number of high tech companies in various stages of development and has been involved on a business advisory basis in areas of working capital management, private equity, banking and investor relations. Prior to that Chris was President of Sunquest West Vacations where he oversaw the expansion of the company increasing revenues by 40% and passenger volume increase by 55%, Senior Executive Vice President, Product Development for the North American Leisure Group where he was responsible for million dollar contracts for all the business units, Vice President & General Manager SilverWing Holidays and Chief Financial Officer for SilverWing Holidays where during his tenure, he oversaw the acquisition of a number of business units with the average revenues in the $400 million range, the development of a multi million dollar US charter airline and the sale of a Canadian company to a British public company, where he served on the board. Chris has a B.Com (GDA) in finance from the University of Cape Town and is a Chartered Accountant designated in both Canada and South Africa.
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